Alphabet Brewing Company was founded in 2014 in Manchester, with the name deriving from simplicity and honesty (and hoping to be at the top of the phone book!)
Alphabet worked alongside their long-term branding agency Instruct Studio to create a simple logomark and positioning which could work as a foundation for the future creative development of the business. Over the following year, illustrator (and now Creative Director of Alphabet) Hammo built upon this and developed the brand’s illustrative style at the same time as the brewery developed their beers.
The resulting illustrations give each beer its own distinct character and story in a bold and colourful comic-book style. Look closely and you can see the brand often appears as a hidden easter egg, tattooed on the arm of a vinyl hunter on 'Crate Digger' or as part of the uniform of 'A to the K’s' commando horse.
Imagery and background information courtesy of Instruct Studio. Reproduced by kind permission.