Each beer for Bullfinch has its own unique illustration, working around the beer name rendered in George's own typeface 'Smután' developed especially for the project.
I love the whimsical nature of these labels, a real breath of fresh air - especially when compared to a lot of the all-too-serious beer brands which often seem to emanate from the capital.
Every label has it's own story whilst still retaining that all important recognition factor, thanks to the logo placement, bespoke font and base blue background colouring used throughout.
Imagery courtesy of George Simkin. Reproduced by kind permission.