Inspired by a contemporary interpretation of Edinburgh’s ‘Calton’ Hill (which literally means ‘Cald Toun’ in old Scots) Cold Town Beer was born, and Thirst have developed a simple solution - call a beer a beer and cut through the visual noise in an increasingly competitive marketplace.
A clean, striking design system provides powerful stand out and range recognition, and the snow flake asterisk device provides a strong brand device both on and off pack.
The brand and tone of voice scales really well into the brewery fit out, merchandise, glassware, vehicle livery and beyond.
Simple, no nonsense. Cool.
Images courtesy of Thirst Craft. Reproduced by kind permission.