These labels let the illustrations do the talking for each of Electric Bear's beers. The eccentric visuals tell a story of the beer name in a bold, limited palette, unique to each beer.
The logo is dutifully applied in the appropriate colour and is inconspicuous without becoming lost. Appearance of the mark element of the logo is also incorporated into many of the illustrations too, for subtle brand reinforcement.
You definitely get the feeling that the packaging is reflective of the beer and the brewery themselves - adventurous, fun and engaging!
Imagery courtesy of Kingdom & Sparrow. Reproduced by kind permission.