Quite the task I imagine, rebranding such a well known and loved regional brewer. These designs manage a fine balancing act - retain the heritage and provenance of the brewery's respected output, whilst updating the look to appeal to the ever expanding craft beer market.
Use of the mountain range motif from the brewery's brand throughout the core beers alongside some playful illustrations work really well alongside the new relaxed, textural typography.
These designs achieve a really consistent look, and that all important bar and shelf recognition, but each beer has its own personality and story. All in all, a really strong rebrand!
Imagery courtesy of Hawshead Brewery. Reproduced by kind permission.