I love the fact that these designs are completely illustration-driven - even down to the hand rendered typography - yet still manage to have contemporary appeal. The colour choices help give that modern twist on these Anglo-Saxon inspired visual stories depicting each beers individual character.
There's some lovely textural elements to the illustrations too, which enhances these designs and really gives you the feel of the hand-made, artisan 'hand forged' nature of the beer made by this brewery.
Will Parr, Creative Director of Studio Parr said:
"The new branding and packaging takes inspiration from Anglo-Saxon folklore of the High Weald, an ancient landscape in Sussex rich in history and famous for its Iron Industry. Giving each product its own distinct character and story to tell, all beautifully hand-drawn.
This was something that resonated with the brewer who strives to make beers that honour traditional brewing methods whilst giving them a creative, progressive twist.
The High Weald Brewery was a brilliant creative opportunity for Studio Parr, from start to finish. Immediately inspired by the brewery location and encouraged by the sheer passion & skill of Andy the brewer to create a truly unique beer brand.”
Images by Mark Newton Photography courtesy of Studio Parr. Reproduced by kind permission.