Andy

Hoppy Seabird from Gower Brewery, Swansea

Andy
Hoppy Seabird from Gower Brewery, Swansea

Charming and playful designs for Gower Brewery by Limegreentangerine.

In early 2017 Swansea’s Gower Brewery launched a new craft beer range,'Hoppy Seabird' featuring designs developed by Limegreentangerine.

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The three beers, Nosedive APA, Rockers IPA and Light44 Lager (with a fourth coming soon) balance modern with nostalgic, so the designs needed to reflect this. The packaging employs a restrained colour palette and bold type (set in a sea-worthily chunky uppercase face of course) alongside a playful seagull character in different poses on each beer. Simplicity is the key here, to cut through the shelf noise of more decorated and busy labels of other beers.

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Alex Down, Senior Designer at Limegreentangerine said about the work: “We developed the Hoppy Seabird concept, taking cues from common elements of the established Gower Brewery badges; combining the seagull ‘centurions’ and the hop detailing to create a personable packaging that makes nest for a striking illustrative identity.”

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Images courtesy of Limegreentangerine. Reproduced by kind permission.