What do you do with a brewery called Keith, in Keith? Why, you name all the beers Keith too of course*.
Herr Keith (Wheat beer), Pale Keith (IPA) and Sir Keith (Barley Wine) to name a few, all executed in a delightfully simple and direct manner. What more do you need?
I love the brutally simple type only design, with the use of a single accompanying colour to help distinguish between the Keith of your choice. The copywriting is another simple joy - a two line (or less in some cases) witty beer description. Take a look at the website too, it's a delight.
These could have ended up looking like a supermarket basics range, but they are done with such wit and flair, there's no mistaking a lot of effort has gone in to making these look effortless!
*Apart from Trevor. He's Keith's cousin, a strawberry beer.
Imagery courtesy of threebrand. Reproduced by kind permission.