Bold and simple. With labels as minimal as these, it almost makes you wonder what other brewers manage to clutter their designs with. There's all you need to know here, communicated succinctly and beautifully.
That 'L' corner motif is so achingly uncomplicated, yet immediately recognisable. Rendered in a single beer identifying colour and sat alongside the restrained monotone typography, it just all works so well together.
This is the kind of branding and execution which will endure, it's not going to date quickly. It's not so 'craft' in it's look as to put off the more traditional drinker. To me, it's got quite a timelessness to it - it manages to look a little retro, but at the same time representative of the modern brewery it fronts.
I'm a big fan.
Imagery courtesy of Studio Thomas and Left Handed Giant. Reproduced by kind permission.