BeerAndyBeer, Nottingham, Bottle

Linear Brewing - Nottingham

BeerAndyBeer, Nottingham, Bottle
Linear Brewing - Nottingham

Stylish linear illustrations dominate the designs for Linear Brewing, by 3wn in collaboration with illustrator Dale Hazeldine.

For me, these labels have a real U.S. craft brewery feel to them, with the illustration at first looking like an American vista, but on closer inspection revealing nods to the brewery's Bingham location. The tower element is taken from Butter Cross, a building in the town's centre, and the cross from the top of the building also features as decoration on the bottle caps. A nice touch of localism.

The recolouring of the illustration for each beer style works really well. It keeps proceedings simple and makes it clear you've got hold of a Linear beer, with each chosen palette indicative of the beer style within.