As the second stage of work for the Loch Lomond Brewery rebrand, Thirst have created these stunning designs for their Craft Range.
To reflect the ranges dynamic, innovative brew styles, required an equally experimental perspective of Loch Lomond to match. Out goes any traditional tourist board tweeness, in comes portraying Loch Lomond like it had never been seen before.
In order to create a wildly different view, Thirst flipped the usual ground up perspective and took a dramatic look down. Drone shots flood the entire can design with bird’s-eye images of the loch in natural colour palettes - earthy browns, slate greys, rich purples and vibrant greens, each matching the beer’s individual qualities; plenty of hop-like, vibrant green trees for Lost in Mosaic APA and earthy stone with deep, dark water for Lost Monster Imperial Milk Stout.
Talking about the designs, Matt Burns, Creative Director at Thirst said
“We knew we had to draw from Loch Lomond Brewery’s stunning surroundings for this project, but with so many craft beers playing the provenance card, we had to do it in a way that’s never been seen before; showing this much-documented land in a fresh new style. The contemporary illustrations for classic and the dramatic drone photography used in the craft range do just this, with the overall portfolio matching Loch Lomond’s iconic beer with its home’s iconic beauty in many different ways.”
Images courtesy of Thirst Craft. Reproduced by kind permission.