The thirst for craft cans continues unabated with these arresting little numbers which riff on the distinctive North Bar/North Brewing co brand mark.
That patterning and bold colouring work so well together, and I really like the overlaid four letter abbreviations of the beer names in huge type. What doesn't come across on screen is the tactile nature of the labels too. I got old of a can of the Transmission IPA a while back and the matt finishing feels really good in hand - a nice touch which sets them apart from the more mass produced cans with onbody print.
James Ockelford from Refold has this to say on the creative: “The can design represents a continuation of our love affair with the North Brewing Co arrows. We have had a bit of fun playing with various finishes. The colours should seem familiar – you will likely have seen them on keg badges at North Bar et al, Belgrave, Headrow House and Sheaf St Cafeteria for months now.”
Imagery courtesy of North Brewing Co & Refold. Reproduced by kind permission.