You know, sometimes it's not all about in-your-face, look-at-me garish colour and typography to make your beer stand out, it's actually doing the opposite.
I can honestly say I think these are some of the sexiest pump clip designs I've seen in ages. They just ooze a kind of confident nonchalance (you can do that, right?), with the beautiful black and white imagery (all locally shot) coupled with some confidently executed restrained typography and almost non-existent use of colour appearing only in the understated logo.
They may not be to everyone's taste, but they definitely are to mine.
Owners David and Will explain the approach to the branding of their beers:
"Design-wise, we were keen to stay away from the bright colours and illustration that dominate craft beer packaging. Inspired by the noisy, smelly, historic Old Kent Road, down which we cycle to get to the brewery from our homes in Nunhead, we set out to create a look in keeping with the austere, unembellished nature of the area. Our three core beers are named after features of the area (a housing estate, a theatre and a chapel), and are accompanied by photos of the buildings in question (or something relevant, in the case of those that have been demolished). The photo of the Heygate Estate lurking atmospherically behind mist and trees that accompanies the Heygate Pale is by local photographer Simon Kennedy."
Imagery courtesy of Old Kent Rd Brewery. Reproduced by kind permission.