As part of its growth plan and ongoing investment Saltaire Brewery has evolved its brand, and refreshed its product range alongside releasing a new series of 330ml bottle and keg beers.
The redesigned logo features the brewery initials within a circular motif and takes inspiration from the distinctive street signs seen around Saltaire village. The peaked and slanting roof of the brewhouse itself can be seen in the bottle label and pump clip shapes, and the brewery’s Yorkshire Stone bricks also appear in the core range designs, tying the brand back to its roots. All great elements acknowledging the history of the brewery and the area, but doing so in a contemporary way.
The use of bright colours and bold tones really help to cut through the noise of a busy category, no doubt helping the beers stand out on shelves and bars - retaining recognisable shades but within a much revitalised design. For the new 330ml range, the colours used in the abstract typographic backgrounds overlap each other to give an lovely overprint effect.
Marketing manager at Saltaire Brewery, Hayley Collingswood, says about the rebrand and development: “We have modernised and simplified the Saltaire logo as well as refreshing the overall brand look and feel. Our new direction refocuses on our heritage, tying us back to our roots but in a way that’s contemporary. It was really important for us to remain recognisable for our loyal beer fans, so our products will continue to be highlighted in the bright, standout colours they’re used to seeing on the shelves and on the bar but revitalised with a fresh design.”
Images courtesy of Saltaire Brewery. Reproduced by kind permission.