Having worked with TicketyBrew since its inception in 2013, Carter Wong has now unveiled a refreshed identity for the brewery, refining the brand’s structure and visual identity following the rapid expansion of their product range.
Having quickly expanded to include more than 35 flavours (from their original three back in 2013), TicketyBrew's brand had begun to suffer from a series of tweaks to its overarching visual identity. To restore impact Carter Wong refocused TicketyBrew’s messaging, stripping the brand back to a simplified identity with a more contemporary look and feel.
The range has been segmented to provide structure, splitting the portfolio into a core range of 11 beers and a limited editions range of approximately 26 more unusual flavours.
The the wraparound design is still based on old style cinema/theatre tickets, with relevant visual cues - stamps, perforations, numbering etc - but updated with brighter colours and a reduced volume of text, and the introduction of a patterned background in vibrant tones to differentiate from the core range, with four patterns on rotation and colourways chosen based on the individual flavours.
Sarah Turner, Managing Director, Carter Wong, says: “Since the launch of TicketyBrew in 2013, the craft beer market has grown considerably and as a result, the average consumer is more knowledgeable about their options. Once fit for purpose, the TicketyBrew brand had begun to lose impact as the craft beer category became more competitive.
“We retained the core brand identity with its wrap-around labels and perforated ticket design, but refined the core messaging for an evolved marketplace. The updated design sets the brand apart in an increasingly crowded sector, with added flexibility to introduce new flavour profiles as it continues to grow.”
Images courtesy of Carter Wong Design. Reproduced by kind permission.